Helping restaurants run more efficiently and effectively.
There is a new reality in the restaurant industry that is spurring an unprecedented transformational change. Elevated expectations for cleanliness, health, and safety are accelerating the adoption of touchless technologies. The need to attract and retain the best talent while maintaining compliance with safety requirements has become a business imperative. Inspiring guest loyalty is more elusive than ever as operators seek ways to recreate the brand experience outside the restaurant setting. Restaurants must also prepare to meet the operational requirements of the new normal and drive more efficiency in their supply chain. It’s a tall order for even the most agile operators and calls for practical innovation.
The need to enhance guest and employee experiences, streamline operations, and drive supply chain efficiency in this environment has reshaped what it means to be a restaurant. Drawing upon decades of domain expertise and customer innovation, Amazon Web Services (AWS) helps the restaurant, catering, and food services segments operate more efficiently and deliver better guest experiences at lower cost. Born from retail, AWS cloud platforms and services are meant for restaurant operations.
Today’s guests see every channel they connect with, every recommendation they share, every restaurant they visit, and every delivery option they consider as a choice. It’s no longer a dining decision; it’s an experience decision. And “guest experience” is more than a marketing term, it’s the series of constant and fluid moments – before, during, and after a visit – on which restaurants build relationships and loyalty.
It is crucial to have contactless solutions that foster better relationships and enhance the dining experience. In this new reality, building lasting relationships is essential for success. But how?
AWS cloud services can help solve that problem. Modern cloud technologies help create human connections, building contactless and smart operations that meet both guest and employee expectations. With AWS, instead of relying on aging and expensive legacy systems, you can easily pivot to connected, agile, serverless microservices. Your guests can connect their experiences across channels, while you glean priceless insights from available and manageable data.
Shift your technology investment to reap the benefits of cost reduction and efficiency with AWS tools that include Amazon Personalize, Amazon Forecast, and Amazon Connect.
Easily pivot to connected, agile, serverless microservices
Priceless insights from available and manageable data
Cost reduction and improved efficiency
Restaurant operators relying on outdated technology struggle to achieve a single view of their guests, let alone a complete view of their guest experience. Data fragmentation across an array of systems and the inability to glean strategic insights can hinder restaurant operators trying to compete in an increasingly tech-dependent industry. Most importantly, capturing actionable insights is foundational to building a new level of emotional loyalty. The potential is huge when you consider that repeat restaurant customers account for at least one-third of revenue.1
AWS helps you complete your view of the guest experience with real-time, scalable, loyalty-based data. Leverage the power of the 10,000 data lakes already built on our cloud platforms and move from customer data in more than 16 systems to real-time insights derived from unified data. This includes actionable IoT data (footfall, location, engagement) for richer, more complete views of the guest experience.
Restaurant executives recognize that artificial intelligence and machine learning (AI/ML) capabilities can transform operations, forecasts, and recommendations. They rank AI/ML as the number-one game changer. But it’s only eighth highest among spending priorities. To balance this disparity, it’s critical to know how to prioritize technology scenarios.
AWS is built on 20 years of AI/ML experience from Amazon.com – shared knowledge that transforms engagement. Use AI/ML to obtain higher-quality, more accurate, customer-aware data, which results in benefits such as better recommendations, 50% more accurate forecasting, and enhanced computer vision for merchandise and labor optimization and checkout.
Introducing the experience of the future for a global restaurant chain
A global restaurant chain was challenged to provide guests with a safe, convenient, and contactless experience that would provide an improved and intimate guest experience during and after the pandemic. Using a custom-built application integrated with AWS cloud technology, Capgemini helped the restaurant provide guests with a convenient and customized end-to-end experience for ordering ahead. Customers benefit from contactless payment, the scheduling of convenient pickup times, and advanced delivery models including curbside pickup and multiple delivery partner options. An alert notifies the restaurant kitchen of the order pickup time to ensure the food is prepared and ready to align with the scheduled pickup time.
As a global leader in consulting and digital services, Capgemini serves some of the largest restaurant brands in the world. We help restaurant brands re-envision their businesses with innovative, digitally driven solutions aligned to the fast-changing needs of today’s hyperconnected guests. With extensive industry experience, Capgemini’s global team helps restaurants run more efficiently and effectively and empower managers and staff to delight guests and inspire loyalty.
Restaurant chains ship food products around the world, and adulteration and spoilage pose major challenges. Traceability is also a concern because restaurant owners and customers alike want to be assured of the origin of their food. Organizations need to efficiently manage recalls when they occur and proactively address other issues in the supply chain. With Capgemini’s Trusted Logistics, organizations gain real-time visibility across the supply chain – from vehicle and driver locations to the location and temperature of each product during transport.
A leading fleet management company in North America implemented Trusted Logistics, increasing its visibility into the supply chain, which helped in recovering $25 million worth of goods and tracking 414 stolen trucks. It also helped reduce roadside assistance call time by 15 minutes thanks to real-time location tracking.
Building a digitized guest experience may easier than you think. Capgemini’s Digital Cloud Platform for Restaurants empowers operators to develop custom cloud-native applications quickly using prebuilt industry blueprints as well as services and software components. It is a high-velocity software engine that leverages AWS capabilities to help restaurants innovate rapidly and compete in the digital age.
Capgemini implemented a custom-built application integrated with AWS cloud technology to help a global restaurant chain provide guests with a convenient end-to-end order-ahead experience. The solution included contactless payment, convenient pick-up scheduling, and multiple delivery models.
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